How To Become A Product Reviewer For Walmart

A Spark reviewer reports that Walmart sends a list of about 100 items each month, ranging from groceries to furniture. Spark reviewers test the products and write reviews. Reviews must be 200 words or longer, and all reviews meeting this requirement are posted, whether they are positive or negative in tone.

Spark reviewers are chosen on the basis of the quality and quantity of the reviews they wrote before they were invited into the program, and most also took the time to answer other consumer’s questions at

Amazon’s Vine Voices program, an invitation-only cadre of top reviewers who receive free products to test and review, has been in operation for about a decade. Vine reviewers have targeted queues of products, and may have five products for review at a time. If a Vine reviewer has five products waiting for review, no more products will be offered until one of the reviews is completed; most Vine voices always have items on offer.

Unlike Amazon, Walmart has made its reviewer program transparent, using it to encourage reviews from consumers.

Walmart shoppers look for honest opinions from fellow customers when making a purchase decision — that’s where our members come in. Spark Reviewer is an invitation-only sampling program to get our newest and best products in the hands of our top customers in exchange for totally honest reviews.

Here’s how the program works:

  • Register as a member and sign up to receive sampling campaign email alerts
  • Upon receiving an alert, log on to this portal during the sample selection window
  • Select the allocated number of samples for that campaign
  • Receive the samples at your home
  • Test the products in the specified timeframe
  • Return to this portal to leave your honest rating & review on the item
  • Keep the sample in exchange for your review!
Why does this program exist?
We value honest feedback about products, and so do our customers. The Spark Reviewer Program allows our most trusted reviewers to provide honest and unbiased feedback on new or un-reviewed/low reviewed products on
How do I become a member?
Membership is granted to Spark Reviewers on an invitation-only basis. We are seeking customers who enjoy sharing their opinions and sentiments about the products they use. Spark Reviewers are selected based on several criteria, such as the quantity and quality of reviews already written, helpfulness votes, and membership availability.
As a member, do I have to write reviews to stay in the Spark Reviewer program?
Yes, but that’s really all we ask. Authentic reviews are critical in helping fellow shoppers make informed buying decisions, and we expect this program to generate many more helpful reviews. Once members are invited into the program, Spark Reviewers are asked to review their selected samples in an allotted timeframe to maintain their status as a Spark Reviewer.
Are members expected to write only positive reviews?
No. We expect our members to write unbiased, honest and authentic reviews. All Spark Reviewer reviews will be posted on the product’s detail page completely unedited, regardless of whether or not it is a favorable review, provided they follow The Walmart General Review Writing Guidelines and adhere to the Spark Reviewer requirements.
Do Spark Reviewers members get paid for writing reviews?
No. Members are not paid to participate in the program, nor are they paid to write reviews — positive or negative. There is no pressure or expectation to write positive reviews, and negative reviews do not affect membership in the program.
Are reviews collected through the Spark Reviewer program labeled differently?
Yes. To ensure authenticity, any reviews gathered through this program are labeled with a Spark Reviewer badge when they are displayed on

Preparing for Market

Other than the actual quality of the product, many other factors can determine market success. You can also add perceived value by packaging your product differently, or bundling a service and presenting it in a glossy brochure . How the product is packaged can have a big effect on who buys the product, and how it is perceived after purchase. Product packaging is the box that the product is enclosed in.

Depending on where the product will be sold, packaging importance can vary greatly. If the  invention is sitting on a shelf among many competing products, a cool or professional appearance could be needed to gain attention. On the other hand, if most sales are made on the Internet, the box the product comes in doesn’t matter as much. The customer has already been sold on buying the merchandise and doesn’t need to be persuaded any further. The web site is the key marketing tool and “packaging” that sells online products.

It is important to consider whom the target market is, who is buying the product off the shelves or from the web site? If the product is marketed to teenagers, the packaging might have explosive colors and designs to make it “cool” to buy. The same goes for the web site; it must appeal to teenagers so they will want to buy the product. If the target market is older people ages 60 to 90, maybe the web isn’t a great packing tool and the product packaging should be plain with big writing.

Product packaging is an important element to consider before going to market. It can alter the way a product is perceived by customers.

Determine your market

Nothing spells disaster like the lack of not having your target market identified. Market research does more than confirm your “gut feeling” to many new entrepreneurs rely to much on their gut feelings. Just because ” you think” your product is the best thing since the light bulb, does not mean anyone else will have the same feelings.

Take for example a man I knew a few years ago. He was an investor, you would think he would know all about launching new products. After all he had made millions of dollars investing in inventors and startup companies. One day he had an idea for a new educational game. He applied for a patent and produced a prototype. Instead of doing his homework…he sent overseas to have his game manufactured. A few months later he received his bright shiny new games all packaged up and ready to hit the store shelves of retailers like WALMART. He called a few buyers and asked to make appointments. Walmart was one of the first that hit him with the bomb shell of ‘not knowing’ his target market. You can’t just walk in the doors to present new products to buyers and not know these things. This is were you have to know what your talking about and get that message over in a hurry. They (buyers) don’t have time to sit down with you and figure out your game plan. Sad to say, he failed. Before he finally gave up on his idea he had spent thousands of dollars. His number one problem was not doing proper research and another was thinking “his way” is always right!


Are all the elements of the process coordinated? Is production on the same time schedule as the promotion? Will your product be ready when you announce it? Set a time frame for the roll out and stick with it. Miss it, and invite failure. There are marketing tales a mile long about companies who announce a new product only having to re announce when the product lags behind in manufacturing. The result is loss of credibility, loss of sales, and another failure.

23 thoughts on “How To Become A Product Reviewer For Walmart”

  1. I am interested in becoming a Spark Reviewer. I am disabled and I have plenty of time to review and rate products. I enjoy this because I do pay attention to how things are marketed and I’m very open to express my opinions about how well products work and how well they work according to how they are marketed. Your consideration to allow me to participate will be very much appreciated. Thank you in advance!

    A very avid Walmart

    1. I am a Walmart Spark Reviewer, and I enjoy it very much. They are looking for completely honest reviews. So many people write one sentence reviews about how much they either love or hate a product or how the product does not match the online color, or how the shipping took too long…not what the Spark Reviewer program is looking for! They want at least 200 well-written/well organized words using good grammar and spelling and also one or two original pictures. They automatically add a notation that you received the product free of charge. I start out describing the product, its quality, color, size, etc. and then point out what I think are the exceptionally good features about the product. Lastly point out how it might be improved. I try to come up with something unique about the product…how to use it, who it might be good for, etc. I am honest when giving the stars. Most products are not perfect, so I often give four stars. I have given a couple five stars, and I gave at least one three star review. There is something good in every product, so don’t write a hateful review. If you think you can come up with a better product, then design your own. I’ve only been in the program a few months. So far, I usually receive a list of 3-8 products once or twice a month. It started out with small products…first aid products and cosmetics. The last couple months have progressed to larger products like strollers, high chairs, mattresses, and steam irons. The products are yours to keep. However, be sure you need the product, as you are not supposed to sell or give the product away. I love writing and am a relatively picky person, so this program is great for me. The only thing I don’t like about it are all those boxes to dispose of…LOL!

  2. I would love to be a Walmart Spark Reviewer. Walmart is where my family and I shop. We love the online grocery shopping app and use it often each month. To try new products and write reviews for Walmart would be awesome. Please and Thank you.
    A loyal Walmart shopper.

  3. I would love to be in the Wal-Mart spark Reviewer program, and promise to give truthful opinions…
    Faithful shopper…

  4. I would love to become a WalMart Spark Reviewer. I shop at WalMart where ever we go, even in Mexico once! I have been a mystery shopper for many years and have always gotten excellent ratings on the questionnaires I have to submit after completing a job. I’m a senior citizen and have always been careful about my grammar and spelling, and I know I can give a good and honest opinion about a product. Please give me a chance to join your panel of reviewers.

  5. I would be a great candidate to give a honest review on products and furniture. I definitely shop there quite often, at least 3 to 4 times per week. They have everything you need from groceries to tires. Speaking of tires i was just on the website shopping for 4 new tires for my jeep. I have done some comparison shopping with other companies but so far Walmart has the best offer. I love shopping at Walmart and Sam’s Club…you go in for 3 simple things and you come out with 15 items that you couldnt pass up because it was a great deal or ut simply called your name! Lol. I would be a great reviewer of your products because at my job I am a Quality manager and we review 9 different functions daily. Identifying any flaws in order to produce a better product. Pick me! Pick me! You wont be sorry, I will always give my honest opinion be it positive or negative or somewhere in between. I will be looking forward to hearing from you Walmart! I truly didnt know this program was available.

  6. I buy things from walmart at the least 6 times a week. I’m remodeling my new home myself, so of course I buy a lot of do it yourself home products. I would love to be a spark reviewer please.

  7. I would love to be a walmart reviewer. Im recently retired and would be able to devote time to return honest opinions regarding your products. I am an avid walmart shopper…i love your pickup service. Please consider me as a reviewer and thank you.

  8. I would love to be a spark reviewer and look forward to an invite. I review products for Amazon regularly and enjoy studying new ideas an innovations.

  9. I would enjoy a chance to become a reviewer for Wal-Mart products. I shop quite regularly online because I have jobs that allows full access to computers and plenty of down time. I know the value of an honest review and always read reviews before making a purchase.
    I have the pleasure to have an online shop on Esty for the past 10 years and understand the importance of a fair review.

  10. I would enjoy a chance to become a reviewer for Wal-Mart products. I shop quite regularly online because I have jobs that allows full access to computers and plenty of down time. I know the value of an honest review and always read reviews before making a purchase.
    I have had the pleasure to have an online shop on Esty for the past 10 years and understand the importance of a fair review.I
    I love anything to do in the kitchen, baking, cooking, and home canning. I am one of those silly people that loves to clean my oven and do laundry!

  11. I would love to become a spark reviewer to test and review products for walmart. My family and friends are avid shoppers of walmart. I would love to receive an invite to become a spark reviewer. Thank you for your time.

  12. Hello, my name is Janet and I would absolutely love to become a Spark Reviewer for your company. I no longer work outside the home since I became a fulltime caregiver for my husband deemed 100% disabled after the war in Iraq. I never thought I’d retire from my job as the Senior Loan Assistant/Assistant to th Bank President at the age of 46. However, home is we’re I was needed so home is we’re I am with no regrets! I do however have time on my hands and would surely love to be one of your unbiased, trustworthy & honest opinionated reviewers. Everyone has an opinion, they just need to know how to constructively give it where it will help the consumer make up their own minds as to wether they would like to purchase as product or not. Yes, it is very important to disclose to the consumer that you received the product being reviewed for free in exchange for an unbiased, honest review of the product to help Wal-Mart better serve the consumer. I hope you will consider me as an invitee and I will look forward to an invitation from your program. Oh, yes… I failed to mention that I have two new grandchildren. A girl and a boy, one month and one day apart and about to celebrate their second birthday. I also have several nieces and nephews that should love to help be my specimens in trying out new products. Especially anything outside or dealing with sports. We love camping, hunting, fishing, swimming in our pool, any kind of crafting, especially for wedding and baby shower decorating.
    Thank you,
    Janet Braswell
    Arkadelphia, Arkansas. 71923

  13. I would love to be a spark reviewer! I shop at Wal-Mart almost everyday. I know, sounds crazy but between my crazy little girls, husband, and diy home remodeling, we usually need something all the time. I enjoy writing reviews as I look at the reviews myself before purchasing some items. It would amazing to be in the group.

  14. I am very interested in becoming a sparks reviewer. I shop Walmart every week and love the variety of products.Thanks

  15. I’m a retired US Air Force serviceman. I’ve worked Quality Control while active duty and for Castleberry’s foods after my retirement. I’ve always been a faithful Walmart customer but became an even more advid loyal customer after working with Walmart corporation while at Castleberry’s foods. We copacked many of your products and was impressed that your food quality guidelines were even more stringent than USDA’s and FDA’s standards. Many go straight to name brands but I try all your store brand lables and it saves me money as I’m one on a tight budget. I’d be very interested in becoming a reviewer for your products. My quality control background would serve me well in this program. Some see Walmart as a lesser or mid-level discount store but I think you do it right and I trust your brand above any other. I’d love to review future products, gift them a true in depth test and provide you with honest feedback that might help my local Walmart stores continue to bring me quality products a great Walmart discounted value.

  16. I would love to become a Wal-Mart spark reviewer. I would give my honest opinion of a product rather it be positive or negative. I do 90% of my shopping at Wal-Mart. I participated in mystery shopping when I lived in New York.

  17. I would love the opportunity to be a Spark reviewer. Personally, I do not make many purchases without reading and comparing reviews so, I know how important honest ones are. I do sometimes wonder if people are being honest but I just make up for it by comparing more. I’m an avid Walmart shopper and love the wide range of decently priced items you offer. I look forward to hearing from you. 🙂

  18. I would be honored to become a Spark Reviewer for Walmart! I have been a mystery shopper for years and participate in several survey programs, so I am familiar with how to try out a product and write a proper review in a timely manner. Thank you for a great program and please consider adding me to your review team!

  19. I would like to add Walmart products to my review/beta test opportunities.
    I have been a mystery shopper and product beta tester for years.
    Is this where I express my interest?


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