It is the dream of many aspiring entrepreneurs to successfully sell their products to the world’s largest retailer.
One order from Walmart can lead towards millions of dollars of sales, as well as provide validation to other store buyers to start stocking up on those products.
Although the motivation to sell to the retailer is valid, and perhaps even more realistic than people might think, after all the retailer does need a constant supply of new products, it can still be a very challenging and daunting process.
Keep in mind that Walmart needs products for a few reasons that might not seem obvious at first.
Besides its need to simply have products to sell to its customers, it also needs new merchandise to distinguish itself from Amazon, and give shoppers a reason to visit its discount stores instead of simply pressing a button on their smartphones and ordering to their delight.
So if you do want to offer your merchandise to the retail category behemoth, you need to be fully prepared for the extensive process.
Start learning how to successfully sell products to Walmart by reading these books: