MARKETING TO WALMART HOW TO BE RICH CONTACT
FREQUENTLY ASKED QUESTIONS BUSINESS PRAYER WOMEN AND MINORITY
INVENTORS AND PATENTS HOW I DID IT SUPPLIER APPLICATIONS


 

Nothing fancy here no sales classes or DVD'S to buy it's just me myself and I .Click off my page now and don't waste your time here if your looking for someone who is going to tell you a bunch" BS" saying" it's not hard to sell your stuff to Wal-Mart cuz we do it all the time...lol! Well it is hard and it's not easy, but you can do it if you have a great product, some guts and don't take the word "NO" for an answer. The only thing I am selling here is my contacts I have gathered over the past 20 years and the top 500 retail companies buyers contacts. Just please remember that buyers change all the time to avoid payoffs. The hardest thing most times is getting past the operator if you do not have a name. So if the buyer has moved or no longer with the company my advise is to say something like "Hey would you mind passing me over to the "Toy" department? I have been passed back and forth... lol " Kindness will get you a long way! This is an old country town and the Wal-Mart buyers are local country people who do not like to be pushed. Wal-Mart get's 1,000 of callers per day asking to speak with a let's just say" Toy" buyer and they have no name. You will be sent to the automated new vendor recording just like the other 1,000 who call without a name. I only charge $35.00 for my list to help run my website and answer your questions and keep the contacts updated. The fastest way for me to answer your questions is on my FACEBOOK page I update daily at: How to Sell Your Products to Wal-Mart Facbook . I wish you all the best of luck!!

I posted this list as of today September 29th, 2014 Just hit the buy button and the excel file will be instantly loaded. The list has 1,000's of contacts!.


The first step to being a WALMART vender is to go online at WALMART Stores and submit detailed financial info about your company. You can also call corporate headquarters in Bentonville, Arkansas.. Operators will refer you to the appropriate department for the information you need. You also must be listed with and order and pay for two DUN & BRADSTREET reports. WALMART wants to know you can handle your biz. In addition to following these steps, you must apply for Universal Product Code (UPC) Identification number (s) meet applicable liability and workers compensation insurance requirements, pass quality assurance testing, and meet Labeling and Packaging requirements. If you survive that round, you might just find yourself in that big ole parking lot filled with rental cars from fellow venders... your competition. Don't worry, there will be many scared faces to match yours.

FIRST THINGS FIRST

BEFORE you submit that questionnaire remember you usually have ONE chance to sell to these buyers "They don't have time to BS". The buyers at WALMART have become even more demanding. In fact, these days, venders have to prove they have what it takes to handle Walmart's massive production and Walmart size returns long before negotiations begin. You can't even get pass the front door without showing proof that you have adequate financing.

Step one for potential venders is to go to a Walmart Super Center and figure out where your product should be placed. If you find a spot you think you should overtake then you better be ready to say "Why your product is better" and can be sold cheaper. Get to know your competitors and who they are.

YOUR ODDS

Bentonville is a really long way from anywhere. Here in the south, business is still done the good- ole- boy country way. Most buyers are male. They pretty much fall into three categories, with the most experienced likely to be in their early 40's making $75,000 or more a year. Even a beginning buyer, at age 27 making as little as $30,000 a year, has power...lot's of power! The typical buyer is a "Child of the Ozarks" meaning "a local boy" but they also very smart and tough. These kids control millions and millions of dollars in purchasing power. Pitch rooms in which these buyers have you in operate usually reserved for no more than 45 minutes to an hour, vendors presentations better be short and sweet. If you don't get to the point quickly, then your done. They say, 'Don't like, move on. Don't like it move on'. So be very prepared when you go.
 

Why should they be expected to replace an established product having a proven track record for "zillions" of order cycles with a new product that has not been heard of before? In essence, what you are asking the buyer is to dilute that share of a proven and known value with an unproven and unknown value. New product failures are not how buyers keep their jobs.

Another consideration is the amount of open-to-buy the buyer has for his department. In other words, how many dollars does he have left in his budget to spend on product, whether new or old? Seasonal returns, advertising and sales promotions, departmental landed gross, interest on inventory purchased, and markdowns both current and year-to-date all play a factor in determining the amount of available open-to-buy the buyer has to spend.

Seasonal buying for an event during the forthcoming year begins during the same event in the current year, and perhaps as much as 40% of the buyer's annual budget is spent during the months following that season as it leads to the next. Juggling those dollars is a very complicated and formulated process!

Figure in the average turns per year, gross markup at retail versus landed gross, net profit budgeted versus actual profit due to markdowns, and a virtual plethora of other factors complicate the matter. Then figure how may square feet and the dollars per square feet (sometimes even dollars per square inch!) each known product will bring in to conform to a certain shelf profile or gondola modular layout that will maximize and enhance his department's sales in order to come in at or over budget in all of the above except inventory, and one can begin to readily see why a buyer may not really be interested in new products.

So again, your presentation and salesmanship better be good. If not hire someone! Visit my Facebook for DAILY updates and answers to your questions

WALMART'S LITTLE SECRET

One of best kept secrets to Walmart is their LOCAL VENDOR PROGRAM. This program is one of the easiest ways to become a vendor. Your products usually need to be unique and locally referenced in some way. This program is the best way for small local business to set up shop with Walmart which allows smaller orders to be distributed in your local area. Starting at a slow pace can let you get a feel of how Walmart operates. What I did was call my local Walmart store and ask to speak with the general manager. We then set up a time for him to look over my product. After this meeting he gave me a local vendor application. I filled out the application and brought it back to him to send in with his referral. Store managers have the power to refer any new product they think would be good for their store.

DON'T FORGET YOUR EDI

You must have an EDI to do business with Walmart. Click this link to go to the EDI site.   

Click here to go to the EDI site...

Covalentwork's web-based EDI solution providers everything a supplier needs to easily exchange EDI transactions with any of the major retailers. No software is required. EDI VAN service, training and support are all included at no extra charge.

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